➞ Stand out in a crowded marketplace and get your designs in front of eager shoppers.
➞ Attract loyal customers, build repeat business, and see your sales grow consistently.
➞ Generate scalable income, transforming your creative passion into a sustainable career.
➞ Sell on your own terms, stay motivated, and grow a business that fits your unique lifestyle.
Earning the top bonus commission, USD $2250, in just 8 days!!
"Success follows action"...
This is a key ethos of Power Sellers Academy.
The Power Sellers Academy (PSA) is an established membership dedicated to building a sustainable business through growing scalable income—focusing primarily on Spoonflower but also extending beyond.
Members take a disciplined 'progress over perfection' approach to nurturing their dreams, ensuring that their aspirations translate into concrete actions... and we celebrate every step forward!
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SEE OUR EARNINGS DISCLAIMER (IT'S A LEGAL REQUIREMENT) IN THE TERMS & CONDITIONS ➞
Created to save you time — allowing you to focus on what matters most... creating artwork, making connections, and building your business.
🛠️
PSA Toolbox
Additional resources to make running your creative business easier. Free textures, mockups, & more!
🔦
Trend Spotlight
Helping members get a competitive edge each month. Complete with motif ideas, color palettes, SEO suggestions, & extras!
🛒
Shopper Directory
Potential clients at your fingertips! Details of small businesses known to buy from Spoonflower.
This is incredibly well done... The amount of time I will save because you have put together such a structured overview and I don't have to research it myself is enormous, and that alone justifies my PSA membership fee (among many other things)
— Petra K.
Trends are important to know about, whether we use them in or work or not. It's like staying on top of the current events. Trends are news. And we should know what's going on.
— Josette B.
“I made an Ikat collection after receiving the trends from here. I already sold 2 different designs :) Thanks!”
— Miriam W.
Fabulous Erin! This is a well thought out report and I really appreciate it for the interior designer applications with suggested SEO terms along with color palettes. I can't overstate how helpful this is.
— Anita M.
Another comprehensive read; love the layout, visuals and workspace! Thank you Erin for always going the extra mile!
— Meela.
Perhaps you're...
➞ A SURFACE DESIGNER:
Who's pitching to art directors and hearing nothing back, and you're ready to say "screw this—I'm taking back control of building my business!"
➞ WORKING FOR SOMEONE ELSE:
And you're dreaming of making art full-time as a creative entrepreneur, because #noalarm + #noboss = #truefreedom
➞ A LICENSED DESIGNER:
Who's not earning anywhere near as much as you'd expected after landing a contract and so you want to top up that income. (This is more common than you'd imagine!)
➞ A GRAPHIC DESIGNER:
With a service-based business, and you want to make the lucrative leap from trading time for money to earning while you sleep (removing all limits on how much you can earn).
➞ A SURFACE PATTERN DESIGNER:
Who's seeing others make an abundant living (just from selling on Spoonflower) and you've thought, "my work is just as good as theirs and I deserve that, too!"
Hey, there! I'm Erin Kendal — a self-taught surface pattern designer, Spoonflower expert and top-seller.
Inside my membership, you’ll discover the key strategies and principles I used to build the foundation of my Spoonflower business—taking my sales from zero to a level where my partner and I could both leave our corporate jobs.
These techniques are designed for anyone to apply—no matter your art style or niche. (Spoiler: you don’t even need a niche!)
I’ll be there every step of the way, helping you on your journey to becoming a true ‘power seller.’
THIS IS WHAT I NEED
Adjusting to change can be hard! And Spoonflower has made some pretty significant changes recently. I've been able to dynamically adapt my lessons to accommodate those changes, and also be there for members to support and advocate for them, through those periods of uneasiness and uncertainty. And Spoonflower has told us that there are more changes to come!
✴
Motivating
Challenges
✴
Fresh Weekly Lessons
A library of engaging lessons (each with practical Take Action steps spelled out) organized by topic and your level of seller experience.
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Members from
45+ Countries
Get the benefit of hindsight without spending years gaining it yourself.
Creating art and patterns is the easy part. The real challenge for most designers? Getting your designs discovered!
Power-selling on Spoonflower takes time... and so does pitching & licensing! However, they require very different approaches.
The advantage with Spoonflower?
There’s no third party deciding which designs you can share with the world—it’s all in your hands.
I’ve been exactly where you are now. While I can’t promise instant results (no one can!), I can share my years of experience to help you skip common pitfalls and fast-track your progress. 💪
Nope! Members are hitting the commission bonus thresholds after joining PSA, proving it's still possible to get discovered and make money!
"Hitting the 1% this month for the first time ever showed me that even if spoonflower is saturated, you can still be really successful when you have guidance!
PSA (and working diligently to implement what’s been shared) has been what has gotten me to this point!"
— Emily Sontag
(Emily opened her shop only after joining PSA.)
"I made it over the 1% bonus threshold... and it's only the 5th of the month!"
— Pascale Dilger
"I have hit the 1% commission in April, for the first time :)
Last year at this timepoint, my total income from SF earned in three months was less than 20 dollars :) Thank you a lot, dear Erin and all of you, dear good people, without you this growth would never happen ❤"
— Anna Radchenko
"I’m super excited. I finally made the 1% bonus! I started in this Membership in January. I’m so thankful for all the support and @Erin Kendal advice and knowledge. I was on Spoonflower for a full year before I started seeing consist sales. Only after I started following Erin’s advice."
— Jill Thomen
(Edited for conciseness)
"I'm excited to share that my Spoonflower sales are humming along despite having so much editing to improve my shop! I've been getting multiple swatch sales daily, I've had a few drop ship orders through Etsy plus over $800 in commissions for my month which earned me the extra 1% bonus.
Thank you @Erin Kendal and crew for all the instruction/tips!!"
— Anita M
Reached the 1% bonus for the first time!!!!!!! Thank you @Erin Kendal for your leadership, teaching, sharing, encouragement, wisdom, all the lessons and downloads and guest speakers... and really just everything that you give to us in PSA. I tried to muddle through spoonflower on my own for a couple of years now, and I was getting nowhere. PSA has empowered me and given me the tools for success that I needed. So thank youuuuuu!!
— Jen
PSA member, Apostrofo Design, declared as a "New Artist on the Rise," by Spoonflower
"I opened my Spoonflower shop at the beginning of this year (2023) and the PSA membership was essential in keeping me very focused, since having my first baby in May, my time was, and is, very limited)!
Having a clear system to implement and optimize your shop is priceless and has played a significant role in reaching my goals this year. I was even chosen by Spoonflower as one of their 2023 Artists on the rise! I thank Erin and all the fellow PSA members for the support!"
— Roberta Bologna, Apostrofo Design
Image from Spoonflower's Instagram
PSA Members promoted in Spoonflower's Email Marketing
Melissa was one of two featured artists in a recent Spoonflower marketing campaign (Preppy Style Guide), alongside the incredibly talented, Danika Herrick.
Roberta was also one of two featured artists in a recent Spoonflower marketing campaign (Japandi Style Guide), alongside much loved & admired designer, Holli Zollinger.
Your Roadmap to Power Selling on Spoonflower
The Power Sellers Path is the ultimate framework to clearly guide you through the stages of selling on Spoonflower.
This path is where it's at, if you want to build a sustainable stream or recurring monthly income, via Spoonflower!
Lesson Categories
Find lessons appropriate to your seller stage or specific topic...
- Spoonflower Fundamentals
- Spoonflower - The Business
- Designing To Sell
- Marketing
- Mindset + Motivation
- Creative Entrepreneurship
- + MORE!
To Suit How You Like To Learn
- Video - Pre-recorded to watch when you're ready.
- Audio - To listen on-the-go, (in the car, walking the dog).
- Transcripts - To help translate via DeepL & to highlight important stuff.
- Closed Captions - If you're hard of hearing or want to watch without disturbing others.
Practical Lesson Content
Lessons are delivered weekly and crafted to align with the milestones on the PSA Power Sellers Path (your roadmap to Spoonflower success).
Each lesson you complete gets you closer to checking off your milestones and leveling up through the stages towards earning more $$. Doing this work puts you in charge of your own career.
LESSONS ARE RELEVANT, NO MATTER WHERE YOU LIVE. But I do have additional insight into the challenges faced by those outside the US.
A Private + Diverse Community of Designers!
Hosted on our own platform (away from Facebook) the PSA Community Hub is full to the brim with awesomely supportive peers & cheerleaders!
The community is packed with artists who...
+ have varying levels of design skills, design styles, niches, and ideal customers
+ have varying degrees of Spoonflower experience
+ are from all over the world with diverse cultural backgrounds, life experiences, education history, and more! Everyone is welcome.
There are no generic exercises or workbooks here! Resources are created especially for each lesson and are tailored to your perspective as a Spoonflower seller.
For example, our monthly PSA Trend Spotlight 🔦 looks at trends through the lens of selling on Spoonflower, complete with trending keyword insights and suggestions!
Learn from other inspiring artists, Spoonflower customers, and legends of the Spoonflower marketplace. Plus other experts from both inside and outside the field of surface pattern design.
You'll have the opportunity to ask them questions and learn from their diverse backgrounds, experiences, and perspectives!
Hear from Michelle Holik, Heather Dutton of Hang Tight Studio, Megan Williamson (Pinterest Expert), Cameron Simcik of Hummbird Creative, Wendy Chow of The Weekend Quilter, Esther Fallon Lau, plus many more to come!
Leanne Friedberg
Shares her vast licensing experience (including, with PBS Fabrics and Minted), and her progress in PSA.
Lisa Barrett
Sharing insights from a 'Spoonflower customer' perspective and what she'd love to see in our collections.
Wendy Chow
Took us inside the minds of Modern Quilters, and how we can collaborate with them in a mutually beneficial way.
Esther Fallon-Lau
Sharing unique strategies to reach a creative 'flow state' and how to keep the joy alive when SPD becomes your 'job'.
Shirlee Fisher
Insightful strategies for recognizing and managing the triggers of comparison to stay focused on our own growth.
Elena Amo
Speaking about the opportunities from selling on Spoonflower and lessons learned from licensing.
Ashley Beasley
Sharing her experience growing her creative business, while being a wife and mama with a full-time job.
Shelly Turner
Sharing her expertise as an Interior Designer and surface pattern designer, and how we can target tips on how we can target .
Kate McCleod
Sharing insights from a 'Spoonflower customer' perspective, to improve our discoverability on the platform.
Guest Interviews
...with more Spoonflower shoppers, licensed artists, more Spoonflower top-sellers, and experts in other fields.
You'll have the opportunity to ask Erin questions in the Community and during our regular live Q+As (where she holds nothing back!), learn from shop critiques (or, use the PSA Self-Assessment Tool to critique your own shop!), and have the chance to win prizes that will help you on your Spoonflower journey.
ANNUAL PSA MEMBERSHIP → COSTS LESS THAN MOST COURSES & GIVES YOU MORE SUPPORT!
MEMBERSHIP
- Ongoing Support: Receive continuous guidance and mentorship for your Spoonflower journey, from Erin.
- Accountability: Benefit from ongoing accountability from the educator, ensuring your progress.
- Up-to-Date Learning: Stay current with Spoonflower's changes and modernization.
- Dynamic and Responsive: Adapt to the fast-paced nature of print-on-demand.
- Cost-effective: No upfront financial commitment (or need to take a course) before joining.
COURSE
- Limited Support: Support is for a matter of weeks.
- No Ongoing Accountability: Lacks accountability after the course ends.
- Snapshot in Time: Courses may quickly become outdated as platforms evolve.
- Fixed Learning Period: Limited flexibility in adapting to changes (and Spoonflower is changing!)
- Upfront Costs: Typically, courses are a significant financial outlay for only a short period of time with the educator.
5% (bonus commission)!!
So incredibly grateful for Erin Kendal and Amber Gibbs and the whole PSA community. Would not have achieved that without you!
And, PSA for the PSA - you can do it!
— Leanne Friedberg
(Leanne opened her shop after joining PSA as a Founding Member.)
Get the ongoing support of a membership...
**Prices are in USD**
Prices increase from time to time, but yours will stay the same for as long as you remain a member.
Isn't Spoonflower saturated with designers? How will my designs ever be found?
I've heard that selling on POD will devalue my art if I want to license it... plus, can't I make more money through art licensing?
Won't selling on Spoonflower negatively impact my chances of being able to license with a fabric manufacturer?
How much can you really make from selling on Spoonflower?
Is selling on Spoonflower really that different to selling on other print-on-demand sites such as on Zazzle, Redbubble, or Society6?
I'm licensed with a fabric manufacturer, can I choose to sell my designs only on wallpaper?
How hard is it to sell on Spoonflower?
Is selling on Spoonflower worth it?
How do I cancel?
How long until I start to make money?
Do I already need to know how to create patterns and designs?
🚨 Do you have a MONTHLY MEMBERSHIP option?
What's your refund and cancellation policy?
What's the difference between the Lesson Hub and the Community Hub?
I don't feel comfortable marketing my designs, will I still be able to make sales?
I’ve had my SF shop for 3 years and been a member of PSA for one. I spent two of those years blindly fumbling around. The growth I have seen in the last 10 months has been amazing with the last two month’s sales surpassing the 1% bonus commission threshold.
Erin has an absolute wealth of knowledge and she consistently delivers advice that if followed drives successful results. I’m so pleased I joined.
— Melissa Williams, Melly Williams Studio
EARNINGS DISCLAIMER
Every effort has been made to accurately represent our Courses and Membership and the educational value they provide. However, there can be NO assurance that any prior experience, success, or results can be used as an indication of your future success or results. Any income-generating endeavor requires significant effort, dedication, and time. Our Courses and Membership are designed to provide guidance and support, but they are not "get-rich-quick" schemes.
While we share strategies and methods that have worked for others (not just Erin), individual results will vary based on a variety of factors over which we have no control, including but not limited to changes in the market, economic conditions, your own commitment and effort, work and life experience, intent to follow through, and educational background. Therefore, we make no representations or warranties that our programs will meet your specific needs or achieve your desired outcomes.
Any examples of previous participants’ experiences, including reviews, testimonials, or other statements, are provided for illustrative purposes only, and are simply examples of what can be possible. There is no guarantee that you will earn any money using the techniques and ideas in these materials, and we make no guarantees or warranties of any kind, express or implied.
Testimonials and examples of past success by our members are voluntary and not indicative of future results. These testimonials represent individual experiences and do not guarantee that you will achieve the same or similar results. Any claims made of actual earnings or examples of actual results can be verified upon request.
Wow! I’d pay the membership fee just for this resource alone. Thank you!
— Nic S.