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Ready to accelerate your Spoonflower journey?
Discover my growth strategies for building a sustainable business, with ongoing guidance and mentorship directly from me — a top-seller & Spoonflower expert.
Through course-style lessons & fresh weekly content, you’ll be fully supported while you learn how to create designs that people want to buy, and the FREE authentic marketing methods that can lead to substantial passive income each month.
YES — I WANT TO JOIN NOW!*

*JOIN NOW AS AN ANNUAL MEMBER.
Get on the waitlist for a Monthly Membership.

 
Power Sellers Academy is everything you need to...
  • Stand out in a crowded marketplace and get your designs discovered by shoppers!
  • Attract potential customers, gain repeat clients, and drive sales.
  • Hit those bonus commission thresholds to turn your hobby into a career.

"Success follows action"...

This is a key ethos of Power Sellers Academy.


The Power Sellers Academy (PSA) is an established membership dedicated to building a sustainable business, focusing primarily on Spoonflower but also extending beyond.

Members take a disciplined approach to nurturing their dreams, ensuring that their aspirations are translated into concrete actions. And we celebrate every step forward on the journey!

✷✷✷

"...lessons have helped get me from making $10-50 a month to reaching the commission bonus each month— Tessa B.

Power Sellers Academy | Designer's desk
INVALUABLE RESOURCES FOR A COMPETITIVE EDGE

 

Created to save you time allowing you to focus on what matters most... creating artwork, making connections, and building your business.

🛠️

PSA Toolbox

Additional resources to make running your creative business that little bit easier.

🔦

 Trend Spotlight

A monthly report helping members get the competitive edge. Complete with motif ideas, color palettes, SEO suggestions, & extras!

🛒

Shopper Directory

Potential clients at your fingertips! Details of small businesses known to buy from Spoonflower.

WHAT MEMBERS HAVE SAID ABOUT THE PSA TREND SPOTLIGHT...

This is incredibly well done... The amount of time I will save because you have put together such a structured overview and I don't have to research it myself is enormous, and that alone justifies my PSA membership fee (among many other things)

— Petra K.

Wow! I’d pay the membership fee just for this resource alone. Thank you!

— Nic S.

Trends are important to know about, whether we use them in or work or not. It's like staying on top of the current events. Trends are news. And we should know what's going on.

— Josette B.

These trend reports just keep getting better and better!

— Michelle F.

Fabulous Erin! This is a well thought out report and I really appreciate it for the interior designer applications with suggested SEO terms along with color palettes. I can't overstate how helpful this is.

— Anita M.

Another comprehensive read; love the layout, visuals and workspace! Thank you Erin for always going the extra mile!

— Meela.
Do any of these sound like you?

Perhaps you're...


A SURFACE DESIGNER?
Who's pitching to art directors and hearing nothing back, and you're ready to say "screw this—I'm taking back control of building my business!"



WORKING FOR SOMEONE ELSE?
And you're dreaming of making art full-time as a creative entrepreneur, because #noalarm + #noboss = #freedom



A LICENSED DESIGNER? 
Who's not earning anywhere near as much as you thought you would after landing a contract. (This is more common than you'd imagine!)



A GRAPHIC DESIGNER?
Who's selling service-based products, wanting to make the lucrative leap from trading time for money to
earning while you sleep (and with no limits on how much you can earn).



A SURFACE PATTERN DESIGNER?
Who's seeing others make an abundant living (just from selling on Spoonflower) and you've thought, "my work is just as good as theirs and I deserve that, too!"

I WANT TO JOIN
Spoonflower-Teacher-Erin-Kendal
You're in the right place!
Hey, there! I'm Erin Kendal — a self-taught surface pattern designer and a Spoonflower top-seller

In my membership, you'll learn the key strategies that I used to lay the foundations of my Spoonflower business to grow my sales from 'naught' to the point where my partner and I could afford to quit our corporate jobs.

Plus, you'll gain access to a wealth of resources, tools, inspiration, expert interviews, and unparalleled dedicated support from me. I'll be right there, guiding you on your journey toward becoming a 'power seller'.

THIS IS WHAT I NEED
Spoonflower is changing...


Adjusting to change can be hard! And Spoonflower has made some pretty significant changes recently. I've been able to dynamically adapt my lessons to accommodate those changes, and also be there for members to support and advocate for them, through those periods of uneasiness and uncertainty.

And Spoonflower has told us that there are more changes to come!

Motivating
Challenges

Fresh Weekly Lessons

And a library of 75+ (with 30+ hrs of video) organized by topic and also by seller experience level.

Members from
45+ Countries

What members are saying...
Power Sellers Academy feedback - 1% bonus
Power Sellers Academy feedback - Leanne
Spoonflower Seller feedback - Tessa
Power Sellers Academy feedback - Pascale
Power Sellers Academy feedback - bonus threshold
Power Sellers Academy feedback - Pamela
Spoonflower Course feedback - Milly
Spoonflower Course review - Michelle
Power Sellers Academy review - Carolina
Power Sellers Academy review - Sue
Spoonflower Course review - Jill
Spoonflower course feedback - Josette
Power Sellers Academy review - Vivian
Power Sellers Academy review - Carol
Spoonflower Course feedback - Terri
Power Sellers Academy feedback - Sina
Power Sellers Academy Spoonflower feedback - Jen
Power Sellers Academy feedback - Katherine
Power Sellers Academy feedback - Carolyn
I'D LOVE TO BE PART OF THIS
Imagine opening a Spoonflower shop… and being able to wave "ba-bye" to the doubt and uncertainty of how to make money on the platform
Start selling on Spoonflower | Power Sellers Academy feedback

'PSA' Gives you the benefit of hindsight, without the years spent gaining it yourself!

Power-selling on Spoonflower demands a very different approach compared to pitching & licensing...

It took me 10 years to find my way to a full-time creative career, trying all sorts of things! This experience (and 15 years in a large corporate enterprise) helped me tremendously once I finally focussed on Spoonflower.

I've been exactly where you are now—and you can benefit from all my hindsight and experience, to accelerate your own creative journey.

It will still take time... but I'll guide you on the very best ways to do it as efficiently as possible.

Artist Painting
JUST SOME OF THE FEEDBACK, PROGRESS & REVIEWS FROM PSA MEMBERS

"Hitting the 1% this month for the first time ever showed me that even if spoonflower is saturated, you can still be really successful when you have guidance!

PSA (and working diligently to implement what’s been shared) has been what has gotten me to this point!"

— Emily Sontag

(Emily opened her shop after joining PSA 8 months earlier.)

 

"I made it over the 1% bonus threshold... and it's only the 5th of the month!"

— Pascale Dilger

"I have hit the 1% commission in April, for the first time :)

Last year at this timepoint, my total income from SF earned in three months was less than 20 dollars :) Thank you a lot, dear Erin and all of you, dear good people, without you this growth would never happen ❤"

— Anna Radchenko
PSA MEMBER CELEBRATION!

PSA member, Apostrofo Design, declared as a "New Artist on the Rise," by Spoonflower

Spoonflower Course sellers success - Apostrofo Design

"I opened my Spoonflower shop at the beginning of this year (2023) and the PSA membership was essential in keeping me very focused, since having my first baby in May, my time was, and is, very limited)!

Having a clear system to implement and optimize your shop is priceless and has played a significant role in reaching my goals this year. I was even chosen by Spoonflower as one of their 2023 Artists on the rise! I thank Erin and all the fellow PSA members for the support!"

Roberta Bologna, Apostrofo Design

Image from Spoonflower's Instagram

I'M INSPIRED TO JOIN!
Selling on Spoonflower Success - Power Sellers Path
THE POWER SELLERS PATH

Your Roadmap to Power Selling on Spoonflower


The Power Sellers Path is the ultimate framework to guide you through the 6 stages of selling on Spoonflower — it serves as the foundation for our membership.

Complete with milestones for each stage, to celebrate your progress all along the way from New Starter to a Market Leader earning thousands every single month.

This path is where it's at, if you want to build a sustainable stream or recurring monthly income, via Spoonflower!

LEARNING

Lesson Categories

Find lessons appropriate to your seller stage or specific topic...

  • Spoonflower Fundamentals
  • Spoonflower - The Business
  • Designing To Sell
  • Marketing
  • Mindset + Motivation
  • Creative Entrepreneurship
  • + MORE!
LESSON FORMATS

To Suit How You Like To Learn

  • Video - Pre-recorded to watch when you're ready.
  • Audio - To listen on-the-go, (in the car, walking the dog).
  • Transcripts - To help translate via DeepL & to highlight important stuff.
  • Closed Captions - If you're hard of hearing or want to watch without disturbing others.
THE JUICY STUFF!

Practical Lesson Content

Lessons are delivered weekly and crafted to align with the milestones on the PSA Power Sellers Path (your roadmap to Spoonflower success).

Each lesson you complete gets you closer to checking off your milestones and leveling up through the stages towards earning more $$. Doing this work puts you in charge of your own career.

LESSONS ARE RELEVANT, NO MATTER WHERE YOU LIVE. But I do have additional insight into the challenges faced by those outside the US.

I WANT TO LEARN LIKE THIS!
 
COMMUNITY HUB

A Private + Diverse Community of Designers!

Hosted on our own platform (away from Facebook) the PSA Community Hub is full to the brim with awesomely supportive peers & cheerleaders!

The community is packed with artists who...

+ have varying levels of design skills, design styles, niches, and ideal customers

+ have varying degrees of Spoonflower experience

+ are from all over the world with diverse cultural backgrounds, life experiences, education history, and more! Everyone is welcome.

You’re going to get lesson content and expert guidance that makes ‘the overwhelm-able, whelm-able’… and that’s a direct quote from a PSA member!
LET'S DIVE INTO WHAT YOU'LL GET
Power Sellers Academy workbooks - Spoonflower seller success
workbooks, worksheets, + downloadables

There are no generic exercises or workbooks here! Resources are created especially for each lesson and are tailored to your perspective as a Spoonflower seller.

For example, our monthly PSA Trend Spotlight 🔦 looks at trends through the lens of selling on Spoonflower, complete with trending keyword insights and suggestions!

guest expert interviews + masterclasses

Learn from other inspiring artists, Spoonflower customers, and legends of the Spoonflower marketplace. Plus other experts from both inside and outside the field of surface pattern design.

You'll have the opportunity to ask them questions and learn from their diverse backgrounds, experiences, and perspectives!

Hear from Michelle Holik, Heather Dutton of Hang Tight Studio, Megan Williamson (Pinterest Expert), Cameron Simcik of Hummbird Creative, Wendy Chow of The Weekend Quilter, Esther Fallon Lau, plus many more to come!

⎯ Bedding Textile Designer ⎯

Michelle Holik

With bedding a growing category on Spoonflower, Michelle taught us how to design + curate prints for bedding sets.

⎯ OG Spoonflower Seller ⎯

Heather Dutton

An absolute delight, Heather shared her strategy to get started with creating in collections.

⎯ Pinterest Expert ⎯

Meagan Williamson

Handpicked by Pinterest to train creators on their behalf, Meagan taught us about discoverability and free marketing.

⎯ Spoonflower Dropshipper ⎯

Cameron Simcik

Shares insight into the dropshipping business she's built, selling Spoonflower products on Etsy.

⎯ Modern Quilter ⎯

Wendy Chow

Took us inside the minds of Modern Quilters, and how we can collaborate with them in a  mutually beneficial way.

⎯ PSA Founding Member ⎯

Leanne Friedberg

Shares her vast licensing experience (including, with PBS Fabrics and Minted), and her progress in PSA.

⎯ Spoonflower Top-Seller ⎯

Esther Fallon-Lau

Sharing unique strategies to reach a creative 'flow state' and how to keep the joy alive when SPD becomes your 'job'.

⎯ ...PLUS MORE TO COME! ⎯

Guest Interviews

With licensed artists, Spoonflower customers, more Spoonflower top-sellers, and experts from other fields.

live Q+As, shop critiques, inspiring giveaways, + much more!

You'll have the opportunity to ask Erin questions in the Community and during our regular live Q+As (where she holds nothing back!), learn from shop critiques (or, use the PSA Self-Assessment Tool to critique your own shop!), and have the chance to win prizes that will help you on your Spoonflower journey.

BETTER VALUE THAN A COURSE

AN ANNUAL PSA MEMBERSHIP COSTS LESS THAN MOST COURSES! 

MEMBERSHIP

  • Ongoing Support: Receive continuous guidance and mentorship for your Spoonflower journey, from Erin.
  • Accountability: Benefit from ongoing accountability from the educator, ensuring your progress.
  • Up-to-Date Learning: Stay current with Spoonflower's changes and modernization.
  • Dynamic and Responsive: Adapt to the fast-paced nature of print-on-demand.
  • Cost-effective: No upfront financial commitment (or need to take a course) before joining. 

COURSE

  • Limited Support: Support is for a matter of weeks.
  • No Ongoing Accountability: Lacks accountability after the course ends.
  • Snapshot in Time: Courses may quickly become outdated as platforms evolve.
  • Fixed Learning Period: Limited flexibility in adapting to changes (and Spoonflower is changing!)
  • Upfront Costs: Typically, courses are a significant financial outlay for only a short period of time with the educator.
Spoonflower course feedback - Power Sellers Academy
I WANT MEMBERSHIP SUPPORT

5% (bonus commission)!!

So incredibly grateful for Erin Kendal and Amber Gibbs and the whole PSA community. Would not have achieved that without you!

And, PSA for the PSA - you can do it!

— Leanne Friedberg

(Leanne opened her shop after joining PSA as a Founding Member.)

FAQs + Common Misconceptions About Selling On Spoonflower
I'M READY TO JOIN NOW
My Spoonflower Story | Erin Kendal
Erin Kendal - Spoonflower teacher
My Spoonflower Story | Erin Kendal

I worked regular jobs for 20 years and for around 10 of those I had a side hustle, in a desperate attempt to quit my day job and live a creative life.

I opened a Spoonflower shop in late 2016 but spent no time on it —I just listed the designs I was creating for my baby store.

In January 2017 I made $1.90 for the entire month.

In the Fall of 2017, I read an article on Spoonflower seller, Shopcabin who was earning commissions topping 6 figures and I was BLOWN AWAY... but I still didn't take any action.

I was busy persisting with my handmade business and treating my Spoonflower shop like a second-rate business opportunity 🙄 I didn't give it the attention it deserved... but I was sharing a little on Instagram.

A year and a half into selling on Spoonflower I 'accidentally' hit the first commission bonus tier (meaning someone managed to find a simple design of mine and they bought a heap of it!)

That transaction got me to the first bonus threshold and I earned $43.73... ‘for doing nothing’ I told Daniel.

At that moment I realized I needed to take this shop seriously. I had just realized the potential of passive income.

So, in July 2019, I packed away my sewing machine for good and I've hit the 5% bonus threshold ever since (usually well before the middle of the month); and my partner and I were both able to quit our corporate jobs in 2020 — all from selling on Spoonflower!

Our family's life has changed forever and the passive income I make from selling on Spoonflower has afforded me the opportunity to pursue other interests like teaching!

We're also planning an international move to the other side of the world (Portugal) where our kids are enrolled to start school in September.

Yeah, I still pinch myself everyday.

 

Frequently Asked Questions about the Membership
I WANT TO BECOME A MEMBER

I’ve had my SF shop for 3 years and been a member of PSA for one. I spent two of those years blindly fumbling around. The growth I have seen in the last 10 months has been amazing with the last two month’s sales surpassing the 1% bonus commission threshold.

Erin has an absolute wealth of knowledge and she consistently delivers advice that if followed drives successful results. I’m so pleased I joined. 

— Melissa Williams, Melly Williams Studio

Power Sellers Academy review - Pascale