How long does it take to make money on Spoonflower?

Power Sellers Academy is a step-by-step membership that teaches surface pattern designers how to build income on Spoonflower. Success depends on your effort, upload consistency, design quality, and use of Spoonflower SEO (titles, tags, and keywords). PSA helps you take control of what matters.

Can I make Spoonflower sales without marketing?

Yes. Spoonflower is a search-based platform. PSA teaches you how to write keywords and titles that get found. While marketing helps, many PSA members still make sales just by optimizing their listings.

Do I need to be good at surface pattern design to join Power Sellers Academy?

You need to know how to create a repeating pattern, but you don’t need to be an advanced designer. Many members are still developing their signature style. PSA helps you turn your existing surface patterns into a real income stream through Spoonflower.

Can I sell on Spoonflower if I already license my work?

Yes. Many PSA members license their art to fabric companies and still sell on Spoonflower. It depends on your specific contract, but often you can sell POD designs alongside licensing—especially if you focus on wallpaper or use different designs. Some manufacturers don’t mind at all.

Is the surface pattern design industry too saturated for Spoonflower to work?

While there are many designers on Spoonflower, most aren't using a well-rounded strategy. Power Sellers Academy shows you how to stand out with relevant designs, buyer-aligned keywords, and optimized metadata. Many PSA members start seeing results even in competitive niches.

How is Power Sellers Academy different from other surface pattern design courses?

PSA is focused on selling, not teaching you how to draw or use design software. It’s for designers who already create repeat patterns and want to make consistent income on Spoonflower. You’ll learn how to make your designs more discoverable, attract buyers, and earn commissions—without relying on traditional licensing.

A MEMBERSHIP FOCUSSED ON PROGRESS—NOT ONLY RESOURCES

POWER SELLERS ACADEMY

Q: Is selling on Spoonflower worth it?

Yes. Spoonflower offers generous commissions and allows surface pattern designers to earn recurring income through fabric, wallpaper, and home decor. Since joining PSA, many members have earned Spoonflower bonus commissions—ranging from around $330/month (1% bonus) to over $2,250/month (5% bonus). While results vary and aren't guaranteed, PSA teaches the strategies that help increase your chances of consistent sales.

with Erin Kendal

A structured learning environment for surface pattern designers who want to build an independent design business

**Using Spoonflower as your starting point—with clear guidance to grow beyond it.**

Built around the "Power Sellers Path," a 6-stage framework that steps you through the key stages of building your business.

JOIN POWER SELLERS ACADEMY

BUSINESS STRATEGY ‣ MARKETING SYSTEMS ‣ EFFICIENCY TOOLS ‣ EXECUTION SUPPORT

This isn’t a typical membership or course

Power Sellers Academy isn’t trying to be everything for every surface pattern designer.

It’s built for designers who want more than resources, prompts, and submission opportunities. You want structure, strategy, and practical support so you can stop waiting for opportunities and start creating your own.

Inside, you’re developing the skills to think, plan, and make decisions as a creative business owner.

This is about building a business you have more control over.

← FLIP THROUGH THE "POWER SELLERS PATH"

🧭 A roadmap to take the guesswork out of building an independent design business

PSA isn’t just a vault of lessons. It’s a structured growth path to help you focus on the right things at the right time.

Spoonflower is the starting point—but the bigger goal is building an independent design business with more clarity, strategy, and momentum.

Inside PSA, the Power Sellers Path walks you through six key stages of growth, from getting established to building a more sustainable business.

🔒 This is a view-only preview.
Full access is exclusive to PSA members.

JOIN NOW TO UNLOCK

Here’s what the Power Sellers Path looks like in practice 👇

INSIDE POWER SELLERS ACADEMY

Power Sellers Academy is designed to support the full process of building a surface pattern design business—not just one part of it.

Setting up and optimizing your Spoonflower shop
Designing work that aligns with real buyer demand
Understanding search, keywords, and discoverability
Structuring collections and improving conversion
Marketing your work (Pinterest, email, website, and more)
Developing repeatable workflows and systems
Exploring additional income streams (licensing, Etsy, etc.)
Making strategic decisions about what to focus on—and what not to

This is not about doing everything at once.

It’s about focusing on the right things at the right time.

PSA is far more comprehensive than most people expect...

New members often say they didn’t expect how much is inside!

SEE MEMBERSHIP OPTIONS

MORE THAN JUST LESSONS

The lesson library is only part of it. PSA also includes the tools and resources members rely on to save hours each week, clear the mental clutter, and spend more time designing (instead of endlessly researching, keywording, and second-guessing everything).

🛒

Shopper Directories

A shortcut to customers—100s of real businesses already buying from Spoonflower, so you're not starting from scratch or guessing who to reach out to.

🪄

Marketing Assistants

Purpose-built AI tools for surface pattern designers—taking the pain out of marketing and making it fun!

🧰

PSA Freebie Toolbox

A stash of genuinely useful extras—free textures, mockups, templates, and more.

🔦

Trend Spotlights

Monthly insights to help you design what the markets want—with motif ideas to color palettes, and keyword angles. It's buyer-aware inspiration in one place.

🍁

Seasonal Design Guides

Timely & comprehensive guides to help you create work that aligns with what seasonal shoppers are actually looking for.

Above: An example of the PSA Trend Spotlight that members receive with their membership each month.

🤩 PSA Members are Being Featured in Spoonflower's Marketing! 🤩

Meet six PSA members who have been featured in Spoonflower’s marketing emails to thousands of subscribers.

Melissa William featured in Spoonflower's Preppy Style Guide

Roberta Bologna, was featured in Spoonflower's Japandi Style Guide

Jen Owens, was featured in Spoonflower's English Garden Style Guide

Vivian Hasenclever, was featured in Spoonflower's Southern Maximalism Guide

Melissa McKeagney, was featured in Spoonflower's Contemporary Eclectic Guide

Leanne Friedberg, was also featured in Spoonflower's Contemporary Eclectic Guide

JOIN POWER SELLERS ACADEMY

Who PSA is for...

PSA may be a strong fit for you if you’re...

➞ working a day job for someone else:

and trying to build a real creative business around your work—so you can create more independence over time.

➞ an artist struggling to license work:

who’s tired of waiting on gatekeepers to say ‘yes’, and wants to build a more direct income stream alongside pitching.

➞ a graphic designer:

who’s ready to build income from your own body of work—not just client projects—and stop trading time for money.

➞ an experienced licensed artist:

who wants to get more out of your artwork and build an additional income stream that could well surpass your licensing income.

PSA is a more manageable way to grow your business

You don’t need to do everything at once

Most members focus on the stage they’re in, apply what’s relevant, and come back to other lessons later.
You're never "behind" because it's not a course that you need to keep up with.

You follow a clear path (without feeling boxed in)

The structure helps you focus on what matters now—without guessing what to do next.

You’re not figuring it out alone

You get feedback, perspective, and support from people doing the same thing at different stages.
A highly engaged community of designers from around the world, willing to answer questions.

You build momentum over time

Not overnight—but steadily, with more clarity in what you’re creating and why.

Start selling on Spoonflower | Power Sellers Academy feedback

Marketing Assistants for Surface Pattern Designers

Helping you upload & market faster—saving time and mental energy.

Pinterest: 📌 Pin Publishing Assistant

Get titles and descriptions in a flash, to get your Pins found!

Spoonflower: 🔑 SEO Pattern Keywords

Generate keywords for your designs in seconds, without even thinking!

Blog Writer: 🪶 Interiors Niche Assistant

Turn your moodboard into a traffic driving blog post to your website.

What Members Say About the Custom-Built Assistants

These tools are powered by AI but built around my own frameworks, real-world experience, observations, research, and decision-making logic.

They're optional support tools designed to help you apply what you’re already learning inside Power Sellers Academy more quickly, with less mental load.

Have a question about these AI tools? Get in touch here →

Hey, there! I'm Erin Kendal — a self-taught surface pattern designer, Spoonflower expert, and top-seller.

Before I taught myself how to create patterns, I spent 15 years in a corporate job while running a creative side business as a maker.

I moved from maker to designer when I discovered Spoonflower and launched my surface pattern design business.

In 2020, my partner and I were able to quit our day jobs!

I created PSA to give other designers a clearer, more practical path forward—with the benefit of my hindsight—to save years of figuring it all out for yourself.

The techniques and principles can be applied by any designer, no matter your art style or niche. (Spoiler: you don’t even have to have a niche!)

LEARN FROM ME

WORRIED SPOONFLOWER IS "OVERSATURATED"?

Sure—it's competitive... every avenue is nowadays (including licensing!)
But these member results prove that growth is still possible with the right strategy.

[ PINCH TO ZOOM & READ ON MOBILE ]

What the Spoonflower bonus tiers equate to in monthly sales:

1% bonus tier: $330–$1,099/month in royalties
3% bonus tier: $1,100–$2,249/month in royalties
5% bonus tier: $2,250+/month in royalties

I'M INSPIRED TO JOIN!

READ MORE MEMBER RESULTS HERE →

Practical lessons based on your current stage, covering:

Fundamentals
Spoonflower Fundamentals
Designing To Sell
Marketing
Mindset + Motivation
Income Diversification
Creative Entrepreneurship
+ MORE!

Each lesson includes clear, actionable steps you can implement.

In addition, you’ll have ongoing support through:

Guest expert interviews & masterclasses with interior designers, other Spoonflower top-sellers, and real buyers!
Live Q+As (where nothing's held back)
Access to pre-recorded shop critiques and self-assessment tools
Challenges, prompts, and giveaways
Access to a highly motivating "intentions & accountability" group

Get ongoing support as you build your business

^{**Prices are in USD**
Prices may increase, but yours will stay the same for as long as you remain a member.}

“...consistently real value and meaningful content every week—it stands out above other memberships...” ⤵

Hi Erin! I was wondering if switching over to an Annual Membership is still an option at the moment? I'm currently on the monthly plan and am looking to upgrade if possible. Thank you SO much for all the continually helpful and super practical info and support that you and Amber provide in this membership! It's something I've really looked forward to diving into every week since I joined. :) I think the fact that it's so specific to selling on spoonflower (yet somehow manages to be applicable to more as well!) is what has made it feel so approachable and motivating, and just really great in that it can address all these ever-evolving changes that are happening in real time. The fact that you consistently provide real value and substantial, meaningful content weekly has made stand out above other memberships I've joined in the past, and makes it feel worth the money for me - something that isn't easy to part with these days especially! Thanks again Erin! Sending best wishes for a happy summer!

COMMUNITY HUB

A Highly-Engaged Community of Diverse Designers!

Hosted on our own platform (away from Facebook) the PSA Community Hub is full to the brim with awesomely supportive peers, sharing every single day!

The community is packed with artists of...

+ varied design skills, design styles, niches, and ideal customers

+ varying degrees of Spoonflower experience

+ from all over the world with diverse cultural backgrounds, life experiences, education history, and more!

Everyone is welcome.

✴

Challenges That Spark Action (Not Just Inspiration)

✴

Weekly Lessons That Move You Forward—One Action Step at a Time

✴

A Global Community from 45+ Countries that "Gets You"

👀 Take a Peek inside Power Sellers Academy

I recorded a walkthrough if you'd like to see inside before you join

FAQs + Common Misconceptions About Selling On Spoonflower

Isn't Spoonflower saturated with designers? How will my designs ever be found?

I've heard that selling on POD will devalue my art if I want to license it... plus, can't I make more money through art licensing?

Won't selling on Spoonflower negatively impact my chances of being able to license with a fabric manufacturer?

How much can you really make from selling on Spoonflower?

Is selling on Spoonflower really that different to selling on other print-on-demand sites such as on Zazzle, Redbubble, or Society6?

I'm licensed with a fabric manufacturer, can I choose to sell my designs only on wallpaper?

How hard is it to sell on Spoonflower?

Is selling on Spoonflower worth it?

I'M READY TO JOIN NOW

My Spoonflower Story | Erin Kendal

My Spoonflower Story | Erin Kendal

I worked regular jobs for 20 years and for around 10 of those I had a side hustle, in a desperate attempt to quit my day job and live a creative life.

I opened a Spoonflower shop in late 2016 but spent no time on it —I just listed the designs I was creating for my baby store.

In January 2017 I made $1.90 for the entire month.

In the Fall of 2017, I read an article on Spoonflower seller, Shopcabin who was earning commissions topping 6 figures and I was BLOWN AWAY... but I still didn't take any action.

I was busy persisting with my handmade business and treating my Spoonflower shop like a second-rate business opportunity 🙄 I didn't give it the attention it deserved... but I was sharing a little on Instagram.

A year and a half into selling on Spoonflower I 'accidentally' hit the first commission bonus tier (meaning someone managed to find a simple design of mine and they bought a heap of it!)

That transaction got me to the first bonus threshold and I earned $43.73... ‘for doing nothing’ I told Daniel.

At that moment I realized I needed to take this shop seriously. I had just realized the potential of passive income.

So, in July 2019, I packed away my sewing machine for good and I've hit the 5% bonus threshold ever since (usually well before the middle of the month); and my partner and I were both able to quit our corporate jobs in 2020 — all from selling on Spoonflower!

Our family's life has changed forever and the passive income I make from selling on Spoonflower has afforded me the opportunity to pursue other interests like teaching!

We're also planning an international move to the other side of the world (Portugal) where our kids are enrolled to start school in September.

Yeah, I still pinch myself everyday.

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A post shared by Spoonflower (@spoonflower)

Frequently Asked Questions about the Membership

How do I cancel?

How long until I start to make money?

Do I already need to know how to create patterns and designs?

🚨 Do you have a MONTHLY MEMBERSHIP option?

What's your refund and cancellation policy?

What's the difference between the Lesson Hub and the Community Hub?

I don't feel comfortable marketing my designs, will I still be able to make sales?

I WANT TO BECOME A MEMBER

🤩 Members Celebrated on the Spoonflower Homepage 🤩

^EGYPT

Mona Ahmed

A celebration of pattern, color, and cultural texture

^{UNITED KINGDOM}

Melissa Williams

Prints for coastal, traditional, & scandi interiors

^{FLORENCE, ITALY}

Gaia Azzaroli

Vintage, hand-drawn, & whimsical

^{PAVIA, ITALY}

Roberta Bologna | Apostrofo Design

Timeless and eclectic designs inspired by historic prints from different eras

^{NEW YORK, UNITED STATES}

Tanya Brown

Natural and global designs full of layered colors & textures.

^FINLAND

Loan Tran

Clean, feminine designs in modern, sophisticated colorways.

^{AUSTRALIA (LIVING IN PORTUGAL)}

Erin Kendal (me!)

Soft, modern and kid-friendly designs with a hand-drawn look

I've been hitting 1% bonus commissions consistently for 12 months.

Erin has an absolute wealth of knowledge and she consistently delivers advice that if followed drives successful results. I’m so pleased I joined.

— Melissa Williams, Melly Williams Studio

STILL NOT SURE? HEAR DIRECT FROM MEMBERS →

EARNINGS DISCLAIMER

Every effort has been made to accurately represent our Courses and Membership and the educational value they provide. However, there can be NO assurance that any prior experience, success, or results can be used as an indication of your future success or results. Any income-generating endeavor requires significant effort, dedication, and time. Our Courses and Membership are designed to provide guidance and support, but they are not "get-rich-quick" schemes.

While we share strategies and methods that have worked for others (not just Erin), individual results will vary based on a variety of factors over which we have no control, including but not limited to changes in the market, economic conditions, your own commitment and effort, work and life experience, intent to follow through, and educational background. Therefore, we make no representations or warranties that our programs will meet your specific needs or achieve your desired outcomes.

Any examples of previous participants’ experiences, including reviews, testimonials, or other statements, are provided for illustrative purposes only, and are simply examples of what can be possible. There is no guarantee that you will earn any money using the techniques and ideas in these materials, and we make no guarantees or warranties of any kind, express or implied.

Testimonials and examples of past success by our members are voluntary and not indicative of future results. These testimonials represent individual experiences and do not guarantee that you will achieve the same or similar results. Any claims made of actual earnings or examples of actual results can be verified upon request.